Trademark Law

Trademarks identify the products and services of a company. They stand for a philosophy, quality, reputation, uniqueness, and trust. They convey messages, are part of the communication between the company and its customers, and for all these reasons, represent enormous economic value. The development and maintenance of a strong brand should therefore be the goal of every entrepreneur.
Dr. Susanne Grimm
Associate Partner
Attorney at Law (Germany), Head of Practice Group IP & Media, Specialist lawyer for intellectual property law
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Strategy Consulting and Research

The first step towards an optimal intellectual property portfolio is a tailored strategy. Thanks to many years of experience, creativity, diligence, and a worldwide network of correspondent attorneys, we are your central point of contact for global trademark protection. We take care of: Determining your needs: Which intellectual property right suits your project? Evaluating your desired mark: Is the proposed logo or word even protectable as a trademark? Conducting all necessary searches: Has the desired trademark already been registered by a third party, or something similar? Correspondence with our colleagues worldwide: In which countries do you wish to obtain protection? Creating a customized list of goods and services: Which products and services do you currently or intend to offer under the brand?

Ongoing Support

Industrial property rights only offer a temporary monopoly on the use of the respective mark. That’s why we remain committed to you even after the registration of your intellectual property right. We take care of:

  • all official correspondence and administrative tasks,
  • monitoring all deadlines,
  • reminding you of the renewal of your intellectual property rights and carrying it out.

Commercialization

A trademark is not just an intellectual property right, but an asset that, like other assets, can and should be commercialized. We are driven by success and constantly strive for improvements. With your company’s goals in mind, we therefore help you to commercialize your intellectual property rights in the best possible way. As your interdisciplinary partner, we handle for you:

  • the valuation of your industrial property rights (e.g., in the context of corporate transactions and due diligence reviews),
  • the drafting of purchase, cooperation, license, and know-how agreements,
  • securing your intellectual property rights in the context of research and development cooperations, as well as
  • involving our colleagues from corporate, IT, and sales law for optimal and comprehensive legal advice.