Sports Marketers

As a sports marketer, your environment is a complex web of international contracts, media rights and commercial expectations. We navigate you through tax, legal and administrative challenges, as well as annual and consolidated financial statements. With a deep understanding of the successful marketing of sports rights.
Dr. Susanne Kölbl
Partner
Certified Tax Advisor, Graduate in Business Administration
Dr. Christoph Kurzböck, LL.M. (Lyon)
Partner
Attorney at Law (Germany), Specialist lawyer for labor law
Christian Leupold
Partner
Auditor, Certified Tax Advisor, Graduate in Business Administration
Ulrich Schäfer
Partner
Auditor, Certified Tax Advisor
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Your playing field: Marketing. Our contribution: Compliance.

As a sports marketer, you operate in a dynamic environment – between sponsors, media, clubs and global partners. With our industry expertise, we support you every step of your marketing journey. For growth potential.

International tax regulations, complex contract drafting, or annual and consolidated financial statements are not an obstacle for us, but a home game. We analyze your situation precisely, provide orientation and new impetus. As ONE Team – so that you can make well-founded decisions and optimally exploit opportunities.

Every client is unique. That’s why our advice is individually tailored to your needs. Whether international activities, tax audits or contract drafting: We advise where you need us.

Together, we secure your marketing success.

Our services

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Tax Consulting

International activities shape the daily routine of sports marketers – from a tax perspective, they are often complex. Tax-optimized strategies are needed. We pave the way through national regulations, double taxation and compliance requirements. Efficiently. Personally. Legally compliant.

Our focus areas

  • Review and fulfillment of country-specific reporting and registration obligations
  • Identification of potential permanent establishments
  • Analysis of deduction obligations and use of relief options for withholding taxes
  • Targeted information of all involved persons on tax obligations
  • Professional support and preparation for tax audits
Dr. Susanne Kölbl
Partner
Certified Tax Advisor, Graduate in Business Administration
Valentin Peters
Associate Partner
Certified Tax Advisor

Legal Advisory

We support you in your daily business. And provide quick, reliable answers to your legal questions. Whether it’s setting up an optimized national or international corporate structure or providing practical advice on your licensing business – we are there for you. We secure your processes and help you avoid avoidable mistakes, so that you can fully focus on your success in your business.

Our focus areas

  • Legally compliant use of freelancers
  • Labor law compliance: Identification of legal risks, e.g. regarding working hours, overtime, design of variable remuneration systems
  • Drafting and negotiation of license agreements
  • Broadcasting law advice
  • Development of a national and international brand strategy and trademark registration
Dr. Christoph Kurzböck, LL.M. (Lyon)
Partner
Attorney at Law (Germany), Specialist lawyer for labor law
Horst Grätz
Partner
Attorney at Law (Germany)
Dr. Susanne Grimm
Associate Partner
Attorney at Law (Germany), Head of Practice Group IP & Media, Specialist lawyer for intellectual property law
Frank Fischer
Associate Partner
Attorney at Law (Germany), Head of Practice Group IP & Media Germany, Specialist lawyer for copyright and media law

Audit & Assurance

We audit financial statements according to German Commercial Code (HGB) or international accounting standards for sports rights marketers. In doing so, we open up paths through complex contract drafting in international business. And assess the impact on your accounting as well as that of your partners, sports rights holders and sponsors. This enables us to make sound decisions.

Our focus

  • Annual and consolidated financial statement audits of financial statements prepared in accordance with the German Commercial Code (HGB) or international accounting standards
  • Assessment of balance sheet consequences in complex contracts for sports rights marketers, but also for their contractual partners (sports rights holders, sponsors)
  • Review of planned measures
Christian Leupold
Partner
Auditor, Certified Tax Advisor, Graduate in Business Administration

Business Process Outsourcing

We have your finances under control so that marketing can have an impact. Our BPO services in the area of financial accounting and payroll create clear structures, efficient processes and maximum transparency. This keeps the focus where it belongs: on growth and success.

Our focus areas

  • Payroll accounting for project teams and freelancers with complex contract models, variable compensation and international payments
  • Digital financial accounting for agency structures from document processing to balance sheet
  • Clear cost overviews and project-related reports for the settlement of sponsoring and event budgets
  • Securing international marketing activities through tax-compliant processes
  • Scalable BPO solutions for growing agencies
Ulrich Schäfer
Partner
Auditor, Certified Tax Advisor
Manuel Sonntag
Associate Partner

Our expertise for your field of activity


Professional clubs

Professional clubs operate in a complex environment. We strengthen your back legally, fiscally and administratively – from transfers to licenses to annual and consolidated financial statements. For your sustainable club success.

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Professional athletes

Success as a professional athlete requires focus. We support you legally and fiscally with transfers, international assignments and contractual issues, so that you can concentrate on your athletic performance.

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Sports associations

Sports associations are integrated into complex regulations worldwide. From compliance to annual financial statements: We ensure the optimal project design in terms of tax, legal and administrative matters. For your smooth association work.

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