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Rödl & Partner advises Insider Inc. on its majority acquisition of media start-up Morning Brew

​Atlanta, Georgia, November 17, 2020: Rödl & Partner advised Insider Inc. on its acquisition of a majority stake in media start-up Morning Brew, known for its popular email newsletters that cater to young professionals. Morning Brew was founded in 2015 by University of Michigan alumni Alex Lieberman and Austin Rief. Since raising $750,000 in capital to launch the start-up, Morning Brew has gathered a 2.5 million subscriber base for its business newsletters.
Rödl & Partner's U.S. transaction services team led by Frank Breitenfeldt acted as the exclusive financial and tax advisor to Insider Inc. Key service areas included buy-side financial and tax due diligence. The transaction was completed on October 29, 2020.

About Insider Inc.

Insider Inc. is a global publishing company whose brands include Business Insider, general news platform Insider, and paid research provider Insider Intelligence. The company started as Business Insider, one of the most popular business news brands in the world. Insider Inc. is a subsidiary of Axel Springer SE.

Advisors to Insider Inc.

Rödl & Partner USA (Rödl Langford de Kock)

Frank Breitenfeldt, Partner (Transaction Services), Atlanta, project lead – Financial

Isabelle Pernegger, Partner (Transaction Services), Nuremberg – Financial

Dennis Wieckert, Senior Principal (M&A Tax), Atlanta – Tax

Christian Haverney, Associate Partner (Transaction Services), Atlanta – Financial

Kai Seidel, Associate (Transaction Services), Atlanta – Financial


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Frank Breitenfeldt


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